The Democratic contender's eagerness to normalize relations with Hanoi led him to suppress testimony and withhold intelligence information when he was chairman of the Senate Select Committee on P.O.W./M.I.A. Affairs, Sydney H. Schanberg writes in The Village Voice. Some veterans and relatives of missing soldiers believe that Vietnam held back American prisoners of war as a bargaining chip for war reparations. But the Kerry committee's final report, issued in 1993, said there was "no compelling evidence" proving anyone was still in captivity.
Online dating sites are increasingly attracting 18-to-24-year-old lovelorn singles—offering prime opportunities for marketers to target the younger demographic, according to a new report on online dating by Hitwise.
The ad offering a reward for information about damage to a Scene news rack included, in jest, a photo of the paper's restaurant critic. Kay West says it was disrespectful of publisher Albie Del Favero to run her mug without her permission. The Scene's Matt Pulle writes that he doesn't like the implications of the ad, which is one more episode in a dispute that began in October with West's not-so-flattering review of a pizza joint called MafiaOza's. He notes that "restaurant critics everywhere carefully guard their identities to avoid tipping off food establishments to their presence."
Creative Loafing writer Steve Fennessy follows the case of a couple with four children trying to establish in federal court that they have a "well-founded fear of persecution" if they return to Iran. It doesn't bode well for them that they're appearing before William Cassidy in Atlanta. One of the toughest immigration judges in the country, Cassidy rejects more than 10 asylum cases for each one he approves. Most decisions depend on how well refugees tell their stories.
With its reputation as a "party catalyst," tequila is associated by many with fond if fuzzy memories (or fantasies) of collegiate wild times involving single shots, spring flings, and other youthful antics. Cuervo, the world's leading tequila brand, believes that that image gives its drink far too little credit and fails to reflect the fact that millions of people now enjoy Cuervo Gold well beyond graduation day into mature adulthood - not only for Cinco de Mayo parties, but year-round.
ËœPop-up at your own peril," warns a paper released this week by English consultancy Bunnyfoot Universality. The findings, which come a week after MSN announced it was banning the dreaded pop-up ads from its network, note that 60% of people tested believe the ads could make them mistrust the brand being advertised. To make matters worse, the study found that 50% of users closed the ads before they fully opened and only 2% saw the name of the brand being advertised. Said Rob Stevens, director-business behavior at Bunnyfoot: Brands are undoubtedly committing commercial suicide by insisting on pop-ups. The effect of such techniques goes way beyond simply annoying the user, they frustrate, they impose and they engender mistrust.
In its 2003 report, "Online Dayparting: Claiming the Day, Seizing the Night," media research firm Minnesota Opinion Research Inc. discovered significant shifts in media consumption habits among online users of newspaper sites. Peak news reading time is 8 a.m. to 11 a.m. As the day goes on, mainly between 2 p.m. and 6 p.m., interest in the news genre dissipates, while interest in entertainment and event resources picks up the slack. At night, consumers switch gears again to concentrate on jobs, cars, homes, and shopping content.
An important new study based on a rarely done, but highly regarded form of media research - direct observation of media consumers - is raising new doubts about the veracity of conventional forms of audience measurement, and is providing new ammunition for proponents of new methods, especially Aribtron's portable people meters. The study, which was released Wednesday by Ball State University's Center For Media Design, also suggests planners and buyers may be grossly misallocating advertising budgets across the media mix based on actual media consumption patterns.
The fifth alternative newsweekly founded in the U.S. began as the Orange Pennysaver in 1969 and took its present name the next year in recognition of the end of old established times and the birth of a new counterculture era. The paper risked being shut down in 1984 but was rescued when the current publisher, a Syracuse-area businessman named Art Zimmer, bought it in part as a vehicle to publish his skiing column. The paper celebrates its anniversary with an airy new design and an overview of the paper's history.
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