Meat-eating reporter Philip Dawdy visits a dairy farm and slaughterhouse to see if they resemble what he saw in videos made by People for the Ethical Treatment of Animals. The horrors don't materialize. Instead, he finds well-cared-for cows that meet their deaths calmly, in less than a second. While he gives PETA credit for advocating humane treatment of animals, he also chides vegans and vegetarians for their social isolation, moral certitude and unappetizing meals.
Chairman Arthur O. Sulzberger Jr. tells a journalism school audience his company has no intention of publishing any youth or commuter papers like the Chicago Tribune's Red Eye. Sulzberger considers such papers "condescending" and degrading to the readership, Mark Fitzgerald reports in Editor & Publisher. Sulzberger says the Times doesn't want to "become less than we are to reach an audience whose needs we wouldn't do a good job of meeting."
The Media Credit Association (MCA), a little-known annex of the Magazine Publishers of America that provides credit information and services to magazine publishers to help them collect payments due from ad agencies, has been spun off from the magazine trade group and is aggressively pursuing a broader agenda that would make it a clearinghouse for advertising accounts receivable data--including the media payment, delinquency, and default histories of ad agencies--for all the major media.
The media were on campus when University of Colorado Young Republicans held an "Affirmative Action Bake Sale," basing the price of goodies on the buyers' race. "Going to court and being outrageous and being silly is something that liberals have had a monopoly on for years," Brad Jones, the group's chairman, charges. Jared Jacang Maher analyzes the students' rhetorical brain twisters for Boulder Weekly, noting that while they criticize what they call the left's "culture of blame and oppression," they are fashioning themselves as the new victims.
Analysts predict that political advertising in 2004 could total $1.3 billion. But will any of those ads find their way into AAN papers? Alt-weeklies should work now to identify candidates "who will be in close races that will require heavy spending right up to Election Day," John Morrison writes in AdRap, published by the Alternative Weekly Network. Advocacy groups can be good prospects for print, he writes, pointing to News & Review CEO/President Jeff vonKaenel's success in selling ads to the Sierra Club and American Civil Liberties Union.
MediaDailyNews' index of newspaper ad revenues rose to $1.28 billion last month, compared with $1.24 billion a year ago. Ad revenue growth was led by Pulitzer Inc., which rose 8 percent to $28.1 million; McClatchy, up 5 percent to $79.7 million; and Gannett, up 6 percent to $373.6 million. The rest of the sector saw slight increases with the exception of Journal Communications Inc., the publisher of the Milwaukee Journal-Sentinel and other newspapers, whose ad revenue fell 2 percent last month compared to January 2003.
In a speech in Little Rock, Ark., President Bush used Sara McBee as an example of a doctor who stopped delivering babies because of rising insurance costs that were a "direct result of too many junk lawsuits." What he didn't mention is that McBee is the subject of a malpractice suit for allegedly making delivery-room mistakes that led to an infant's profound brain damage. The child's family is upset because they felt the president's remarks suggested that theirs is a frivolous lawsuit, Doug Smith reports for the Arkansas Times.
Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for.
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