Thanks to George W. Bush's capital gains tax cuts, John Yarmuth saved a lot of money when he sold Louisville Eccentric Observer last year -- money he's now using to defeat Bush. The founder and executive editor of LEO spent half that money contributing to the Kerry campaign, and now he's spending the other half to buy local TV time for a political ad that makes his case against the incumbent: "With record federal deficits and a war in Iraq, cutting taxes for fortunate people like me was the wrong priority," Yarmuth says in the ad.
Folio Weekly's Oct. 12 cover story accuses the Florida Times-Union -- and editorial page editor Lloyd Brown, in particular -- of publishing editorials with portions lifted directly from documents produced by right-wing groups. The article, penned by former Times-Union editorial writer Billee Bussard, has prompted the Jacksonville daily to launch an internal investigation, reports Editor & Publisher. Times-Union publisher Carl Cannon says, "I would never expect to find plagiarism at our paper, and I would be surprised if we did in this case." Brown tells reporter Joe Strupp: "I think we try to base our editorials on fact, and we have to get them from somewhere."
One year after coming out with a study stating that e-mail marketing yields more than three times the return on investment as telemarketing, the Direct Marketing Association has reversed course, and now says that telephone marketing gives the highest return rate.
New figures from the Yankee Group claim the U.S. video games industry reaches more than 108 million gamers 13 years of age and older, who will have spent $7.4 billion by the end of the year. Advertisers have long wanted to penetrate the gaming market, but haven't yet been able to in any meaningful way. Despite the video games industry's size, advertisers only spent a meager $79 million on placing ads in games last year--a number the market research firm anticipates will grow to $260 million by 2008, according to the Yankee Group report.
The cover of the Oct. 13 edition of Riverfront Times features an aerial photograph of 57 naked women arranged to form a peace sign -- an image meant to bring attention to an antiwar arts event in St. Louis, Mo., called "Peace Out!" According to the St. Louis Post-Dispatch, several businesses have removed copies of the alt-weekly from display shelves -- and at least one did so after a visit from local police. Riverfront Times editor Tom Finkel says, "We put it out there knowing it was a provocative image, but never in my wildest dreams would I have thought that a police department would take actions to remove the publication from a newsstand."
The recipients of this year's National Association of Black Journalists Awards were announced Oct. 9 in Washington, D.C. New Times writers fared impressively, winning nine of the 22 awards handed out to newspapers with a circulation of 150,000 or less. Dallas Observer, Cleveland Scene, Phoenix New Times and New Times Broward-Palm Beach each had writers take home awards, while Riverfront Times writers won four awards -- including a clean sweep of the business category by Randall Roberts and Mike Seely. According to the NABJ, the awards recognize "outstanding coverage of people or important issues in the African diaspora."
Third Screen Media, a mobile marketing services company, this morning is launching a new mobile marketing network that will combine carriers, mobile application content providers, and advertisers.
Prior to today's launch, the three-year-old company has been gathering ad inventory in various global positioning system, video, and mobile gaming software applications, said company CEO Tom Burgess. The company develops a piece of code compatible with several mobile formats that enables it to deliver ads to specific units inside several different application formats. The company said its distribution network of 100 worldwide carriers reaches one billion worldwide mobile phone owners.
Two contenders in the fledgling video game ad serving industry made several key announcements Saturday. Massive Incorporated officially launched its ad serving network Saturday morning with the release of the first PC title to utilize its technology, while rival network provider inGamePartners unveiled several new client wins at a video games industry trade show in New York.
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