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As circulation and revenue from print advertising both continue to drop, many analysts are predicting a major shift over the next decade in how newspapers do business, the Times reports. The one bright spot in the newspaper industry is a jump in online ad spending, but it still accounts for only 5.4 percent of all newspaper ad expenditures, according to the Newspaper Association of America. "This is a time of wrenching change and chaos," a media analyst at Jupiter Research says. "All of our assumptions about newspapers are going to be changed. The format, the business model, the organization of newspapers have outlived their usefulness."

"Most American papers look as if they've stopped caring and are just going through the motions," says the National Journal's William Powers. According to the Society for News Design (SND), he's right. The group recently named its best-designed newspapers in the world, and none are American. In an interview with CJR, SND's president Scott Goldman gives his take on the country's design lag. "You see a different attitude toward newspapering in other parts in the world," he says. "Most American papers are cutting at all costs and then sitting back and wondering why advertisers and the readers aren't coming."