Third Screen Media, a mobile marketing services company, this morning is launching a new mobile marketing network that will combine carriers, mobile application content providers, and advertisers.
Prior to today's launch, the three-year-old company has been gathering ad inventory in various global positioning system, video, and mobile gaming software applications, said company CEO Tom Burgess. The company develops a piece of code compatible with several mobile formats that enables it to deliver ads to specific units inside several different application formats. The company said its distribution network of 100 worldwide carriers reaches one billion worldwide mobile phone owners.
Two contenders in the fledgling video game ad serving industry made several key announcements Saturday. Massive Incorporated officially launched its ad serving network Saturday morning with the release of the first PC title to utilize its technology, while rival network provider inGamePartners unveiled several new client wins at a video games industry trade show in New York.
When the Boston Red Sox won the American League Division Series last year, rioters burned newspaper sidewalk distribution boxes near Fenway Park. Anticipating similar activity during this year's AL Championship Series, police asked papers to remove the boxes. "We are in full compliance," says Boston Globe spokesman Maynard Scarborough. "This is larger than the sale of our newspaper -- it's a safety issue." Boston's Weekly Dig is also in full compliance, although publisher Jeff Lawrence supports "an organized riot where fans can be allowed to burn the street boxes in special areas." He maintains the Dig would gladly allow fans to destroy the boxes if it would help the team. "The least we can do is lose money for the Red Sox to win," he says.
During its 25 years, the Oklahoma Gazette has evolved "from a monthly preservation newsletter with a skeleton staff of volunteers to the third-largest newspaper in the state," Preston Jones writes. A timeline highlights some memorable events in the paper's history. Gazette reporters did award-winning coverage of the bombing of the Alfred P. Murrah Federal Building in 1995, then attracted the attention of the national media and FBI after staff writer Phil Bacharach struck up a correspondence with convicted bomber Timothy McVeigh. This year, publisher Bill Bleakley led an effort to get a painting of singer Woody Guthrie hung in the State Capitol. Bleakley says the Gazette will continue its mission of being an independent voice that addresses all the issues of the day.
On Oct. 9, the Association of Food Journalists named winners in its 2004 AFJ Awards Competition -- and Association of Alternative Newsweeklies member papers came out looking like pigs in the "Under 150,000 Circulation" division. Willamette Week, Independent Weekly, Creative Loafing (Atlanta) and Cleveland Scene each took home an award, while Houston Press garnered a pair. According to the AFJ Web site, the awards "recognize excellence in reporting, writing, and photography in all media, and newspaper food section design and content."
Duane Swierczynski is the new editor of Philadelphia City Paper, filling the spot left vacant when Howard Altman was fired in June 2004. Adding an interesting twist to the hiring is that in 1999 the paper published a mildly scathing rebuke regarding the publication of a phony article Swierczynski wrote for Philadelphia magazine about a gay Mummer. (Mummers are blue-collar guys who paint themselves to look like super-mimes and march through Philly each Jan. 1.) Publisher Paul Curci tells Dan Gross of the Philadelphia Daily News that City Paper staffers deem the long-ago hoax "a nonissue."
For its 25th anniversary issue, Palo Alto Weekly is examining how the community and its people have changed since the paper debuted on Oct. 11, 1979. In the past quarter-century, Palo Alto has become known as the birthplace of Silicon Valley, and its cultural and economic landscape has changed considerably. To illustrate this, the weekly is revisiting neighborhoods it first profiled in its 10th anniversary issue, and profiling two new neighborhoods as well.
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