America Online said Wednesday that it launched a preview of its upcoming Love.com Web personals service, which aims to ride the company's success with instant-messaging software into the lucrative Internet dating sector.
Campaign advertising will no longer be the province of television stations if newspaper owners have their way. The New York Times Co. said yesterday it plans to make an "aggressive" bid for election ads next year in the company's namesake paper and The Boston Globe.
"Help Wanted" has taken on a double meaning at newspapers in the past few years. These days, the phrase applies not only to a category of classified advertising they seek, but also to the new ideas those departments need when facing tough competition and a rough job market. One notable exception to this trend may be The Palm Beach Post.
After getting fired from Larry Flynt's L.A. Free Press, Jay Levin founded L.A. Weekly and put out the first issue on Dec. 7, 1978. Seed money came from several investors, including actor-producer Michael Douglas. In an interview with Kristine McKenna for the paper's 25th anniversary edition, Levin recalls the grueling early days when the L.A. Weekly was undercapitalized and then grew rapidly. The paper, now owned by Village Voice Media, had a strong emphasis on international as well as local news and was more progressive than it is today, Levin says. But rumors that the office was a hotbed of drug abuse and interoffice sex are wildly exaggerated.
The Indianapolis Star debuts its new tabloid, INtake Weekly, today, 12 days after its parent company, Gannett, launched IN, a glossy magazine that competes with the locally owned Indianapolis Woman. Brian A. Howey, writing for the online magazine Indianapolis Eye News, discusses tactics Gannett has used in the past to put newspaper competitors out of business and then raise its advertising rates. "If you're NUVO Publisher Kevin McKinney and his staff, INtake might as well be a gun aimed at your heads," Howey writes. He urges advertisers to continue to place ads in independent publications so Gannett doesn't become their only option.
By the narrowest of margins, the U.S. Supreme Court let stand Wednesday a controversial campaign finance reform law that severely restricts political advertising in the weeks before an election.
he online advertising sector achieved its biggest moneymaking quarter in two years in Q3, as revenue reached an estimated $1.745 billion, according to figures released Tuesday.
Large media companies such as Knight Ridder and The Washington Post Co. are taking a serious interest in an emerging new Internet organizational model that could offer new kinds of classified advertising opportunities.
Despite all the hype surrounding the consumer backlash to email marketing, the majority of online users say they generally appreciate receiving legitimate email marketing messages, and are usually able to distinguish between legitimate offerings and spam. These are among the surprising findings of a survey of 1,054 U.S. adults conducted by Harris Interactive for Digital Impact.
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