Eyeballs popped at Portland's largest alt-weekly when the amount of money raised by its fundraising drive approached a quarter of a million dollars. This outpouring of beneficence was a product of the paper's "Give!Guide," which supports local non-profits by encouraging philanthropy among readers 35 and under. "We never expected anything like this," says Publisher Richard Meeker. "Obviously, this says a lot about our readers -- and Portland."
National advertising and classifieds will be "particularly hard hit," predicts Mediaweek. "The retailer is under tremendous stress, and what you're seeing is [advertising] going to online venues," explains newspaper economist Miles Groves.
The number of green-oriented ad agencies has spiked in the last few years, reports the International Herald Tribune. The new agencies are netting accounts ranging from non-profit foundations -- their traditional clients -- to businesses eager to improve their image with an increasingly environmentally minded public. "The nonprofits are realizing that it takes money to create a brand, and the corporations are finally getting that their customers really care about green," says a founder of one of the eco upstarts.
Socially responsible consumerism and the increasing influence of the Web in the physical world are among the trends foreseen by ad executives in a New Year's round-up in the New York Times. Execs quoted in the article also expect to see more user-generated advertising in the new year. "Consumers are demanding and getting a seat at the table and defining what the brand experience is about," one adman tells the Times.
Veteran photographer and frequent Voice contributor Fred McDarrah is currently displaying highlights from his life's work at the Steven Kasher Gallery, reports the Villager. The exhibit features 120 of McDarrah's iconic prints from the 1950s, 60s, and 70s, including portraits of downtown legends such as Allen Ginsberg (pictured), Andy Warhol, and Susan Sontag. "I remember every photograph, every single picture, I took in my entire life," says McDarrah, whose first job at the Voice was selling ads.
The online dating giant will now feature user blogs and celebrity advice on making personal ads more effective; the changes will be announced in a national TV, radio and print campaign, according to Brandweek. Match.com has captured almost half of the $515 million online dating market, which experienced slowing growth in 2006.
More than a quarter of parents whose children have left home spend an hour or more every day reading a newspaper, and almost 40 percent spend several hours per week online, according to a new report by the Media Audit. The study was based on 17 million empty-nesters in 87 markets.
Google executives say that a pilot program in which small businesses bid for last-minute ad space in newspapers has "exceeded expectations," reports the Washington Post. The new-old media partnership, which began this October and includes major dailies such as the New York Times, sets a template that the search-engine giant hopes to duplicate with magazine, radio and even television advertising. Industry executives tell the Post they have modest expectations for the program, hoping to introduce small advertisers to the concept of newspaper advertising.
Online advertising rates continue their northward march with few signs of letting up anytime soon, reports the New York Times. With online advertising revenues expected to grow by 31 percent to $16.4 billion this year, rates for the front pages of some popular MSN sections rose tenfold in the last two years, according to an MSN executive. But one Internet retailer compares the heated market to the dot-com era. "In 1999 it was a rush of venture money that did it. Today you've got a rush of corporate money," says Mark Vadon, of Blue Nile.com.
Von Buchau, a veteran arts critic who wrote for the AAN member Pacific Sun for almost four decades, was 67-years-old when she passed away, report the San Francisco Examiner and the San Francisco Chronicle. The cause is believed to be complications from diabetes. Von Buchau won three AltWeekly Awards for arts criticism, including a first-place prize in 1999. "She was a brilliant woman, talented, irascible, and witty," former Pacific Sun managing editor Linda Xiques tells the Examiner.
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