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Creative Loafing Media CEO Ben Eason (pictured) has tapped Coe to become the Atlanta paper's fourth publisher in less than three years, according to a story on its Web site. The last publisher, Michael Sigman, only lasted 10 days. Coe worked for New Times, Inc., for 17 years and Village Voice Media for three years before the two companies merged last October. "I felt like the opportunities for me in Atlanta were going to be greater than they might be in this combined, larger company," he says. Coe will be focusing on building revenue and expanding the weekly's online presence; editorial content "is best left to the editors," he says. Eason has also hired a new associate publisher for the newspaper: David Schmall, formerly of Sacramento News & Review, Minneapolis's the Rake and the Dallas Morning News' free commuter daily, Quick.