Julie Lyons, the evangelical Christian who stepped down as Observer editor in late 2007, has written a book on her religious transformation. Holy Roller was released yesterday by WaterBrook Press, a subsidiary of Random House. In an interview with Beliefnet, Lyons, who wrote a popular and at-times controversial "Bible Girl" column for the alt-weekly, talks about the book and what she's been up to since leaving the Observer. Besides writing, she says she's spent more time in ministry. "I go door to door in the streets of South Dallas with an evangelism team," she says. "We're out there to win souls for Jesus, plain and simple."
Washington City Paper classified manager Heather McAndrews says that in the first week of May, adult ads were up 38 percent over the same time last year; City Pages publisher Mark Bartel says adult ads there have "almost doubled;" and SF Weekly's adult ad count has jumped from 160 before Craigslist's new policy went into effect to 910 last week. One woman who advertises in both City Paper and Craigslist tells the alt-weekly that Craigslist's "standard is no good because you cannot really describe who you are."
The increasing amount of data available about online advertising is leading marketers to turn to data mavens to tweak campaigns based on what is and isn't working, the New York Times reports. Agencies can also use web ads to test out different themes, phrases and imagery before investing in old media ad buys, which are much more expensive. "It's nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers," Varick Media Management president Darren Herman says. "Before, nobody could really tell you that."
The Weekly announced yesterday that it is actively seeking a replacement for Laurie Ochoa, who has been the paper's editor in chief since 2001.
The paper changed its name to Santa Cruz Weekly earlier this month because "the metropolitan flavor of the name never fit well with the character of Santa Cruz." Plus they were tired of being mistaken for the bus company. "At a transformative moment in the publishing industry, we've adopted a decidedly newspaper-y name to express our optimism about weekly print," wrote editor Traci Hukill and executive editor Dan Pulcrano in a note announcing the change to readers.
The publication will spotlight a different segment of the local economy each month, and its title will change accordingly. The inaugural issue is Shop Local; Stay Local, Dine Local and Eat Local are among the subsequent issues being planned. "Community spirit runs high where the CN&R is read. Neighbors support neighbors," editor Evan Tuchinsky writes. "The Shop Local movement is an extension of that spirit, something the News & Review wants to encourage."
Two new tools "could potentially reshape how content is distributed and monetized on the web," Forbes reports. Scribd Store, from the company Scribd, uses a secure widget to help publishers control who is redistributing their content and keep bloggers and others from posting the raw text of an article. Meanwhile, the start-up Attributor asks publishers to upload all their content into the company's servers, which then search the web for the same strings of words.
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