"Perhaps figuring that pop-up ads have desensitized the public to intrusions on their reading space, more and more newspapers across the nation are opting to move advertising to the front page, above the fold, in the form of annoying post-it notes," Evan Brown writes in the Advocate. The Advocate's parent-paper the Hartford Courant is already running the ads, and, according to Advocate publisher Joshua Mamis, the alt-weekly is looking at ways to "creatively" use them.
Austin Chronicle promotions manager Sadie Caplan (pictured) talks to AAN News about the Chrontourage program, which pairs traditional street-team marketing tactics with an added incentive for potential advertisers. "Its kind of a win-win situation," Caplan says. "The advertisers feel like we add something special to their event, and [attendees] see that the Chronicle is there and think it must be a cool event to be at."
Despite having drawn a weekly "Life is Hell" cartoon for L.A. Weekly for 20-plus years, The Simpsons creator says he's never set foot in the paper's office. "I'm sure very nice people work there, but here's the thing: I used to work at the [Los Angeles] Reader, and I noticed ... that people go crazy," he says in a wide-ranging L.A. Weekly profile. Groening then recounts how, after working for the Reader as a proofreader, paste-up artist, editor, critic and columnist, they fired him for selling his comic strip to Pasadena Weekly for $10 a week. "All I know is that the last time I showed up at a newspaper office, I got fired," Groening says.
The former executive editor of OC Weekly recalls the days when, helped along by a 2002 AAN Diversity Grant, the man who'd become "The Mexican" got his start at the Weekly. "'That kid is going to be more famous than any of us some day,'" Coker, who now edits Sacramento News & Review, remembers thinking. "What did surprise me was how quickly some day came." He says Arellano's transition to "national media spokesman on all-things-Latino" was partly a function of timing ("¡Ask a Mexican!" started getting more attention as the immigration debate heated up), but also of "a lot of shameless self promotion. Not only is Arellano the most shameless of the shameless self promoters I have ever known in this business, he also is the most self-aware of his own shamelessness, which I find kind of cute." Apparently, not everyone at OC Weekly agreed with Coker: he reports that there was plenty of jealousy of Arellano's fame -- and his six-figure book deal -- in the newsroom as well.
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