The Nov. 16 issue of the Press contains a letter from its editors drolly scolding the editors of the Times. Apparently, a Nov. 6 article in the Times referenced the Press's endorsement of a mayoral candidate but missed the joke. The Press editors note, "Maybe The New York Times sees nothing suspicious or even funny when an alternative weekly writes, 'We're honored to add our name to this list [of endorsements], and offer the all-important escort-seeking demographic.'"
A blogger who works for Tribune Interactive announced that the company's Metromix Web sites are "going 'national' with local flavor and a sharper edge and voice." Metromix began as an online entertainment guide for Chicago residents but is now in Baltimore and Orlando markets as well. The story was picked up by a PoynterOnline blogger who compared the move to failed strategies from the dot-com boom but also noted that "The Tribune Co. isn't abandoning the newspaper's traditional brand names in local markets."
In September, two media entrepreneurs launched U Weekly, an arts and entertainment paper for students at Ohio State University. As reported in the New York Times, U Weekly has faced resistance from university officials and from Ohio State's traditional, student-run newspaper, The Lantern. The Lantern's faculty advisor comes off as savvy, however, remarking that "competition in journalism is good because it raises the bar and gets folks thinking about how to differentiate publications from others." U Weekly's owners have successfully launched college weeklies in Baton Rouge, La., and Lexington, Ky., but Columbus already has two alternative weeklies with entertainment coverage: The Other Paper and Columbus Alive.
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