Started nearly 10 years ago by soft-spoken software engineer Craig Newmark, Craigslist went from a small e-mail list of local events and parties to become a national and international phenomenon providing local residents with a cheap, simple way to sell junk, find a new job, or find a mate quickly. And as it has grown to encompass 45 cities -- with more to come -- Craigslist has resisted buyout offers and paid advertising while becoming a powerful alternative to daily newspaper and alternative-weekly classifieds -- especially in its hometown.
Four newspapers lead the pack with five nominations each for the Alternative Newsweekly Awards this year. They are Colorado Springs Independent, SF Weekly, L.A. Weekly and Orlando Weekly. The order of finish in each category of the ninth annual contest will be announced Friday, June 25, at the Alternative Newsweekly Awards luncheon at the AAN convention in San Antonio. New York Times media reporter David Carr will host this year’s awards luncheon.
Bob Grant, district attorney for Broomfield and Adams counties in Colorado, told the Denver Post's Sean Kelly Tuesday that David Holthouse's arrest was based solely on the suspicion that he followed an unnamed man over the weekend. The person Holthouse is accused of stalking is the man he says raped him when he was a 7-year-old. The 33-year-old Westword reporter is free on $2,500 bond.
David Holthouse was arrested Saturday for allegedly stalking the man he wrote about in Westword's May 13 cover story. In "Stalking the Bogeyman," Holthouse described a plan to kill the man who he says raped him when he was a 7-year-old boy. He put that plan aside after his parents discovered the assault. Holthouse says the stalking charges came after he asked a friend to watch the alleged rapist's house to make sure the man wouldn't retaliate against Holthouse's parents, Sean Kelly reports in the Denver Post.
According to a report conducted by NOP World for Nokia, mobile phone users say they would pay 28% more than their current mobile fees for mobile content services. On the other hand, among respondents who have never used mobile content, 48% say they would if the services were cheaper. The key to these somewhat conflicting findings is the age of the respondents, with younger people more apt to pay more for the services.
In a study sure to be controversial, Deutsche Bank says TV ads don't work for mature package good brands. The study, released on the eve of the TV buying upfront, examined 23 household, personal-care, food and beverage brands using customized marketing-mix analysis from Information Resources Inc. It found only 18% generated a positive return on investment (ROI) in the short term (a year or less) from TV advertising. Less than half (45%) saw their TV investment pay off long term.
The Conference Board reported Thursday that its help-wanted index dropped one point for the month of April to 38. The index for March was 39. For the same period last year, the index stood at 37.
Outgoing Cleveland Free Times editor-in-chief David Eden used to work for Barney, the purple dinosaur, Connie Schultz reports in The Plain Dealer. Schultz takes issue with reporting in the alt-weekly's "The Nose," which Eden described to her as "a snarky gossip column," and with news coverage at Channel 19, where Eden will soon become managing editor. But, she writes, "a guy who used to cavort with Barney can't be all bad."
The alt-weekly has been advertising a text-messaging application known as txt2flirt, which is intended to appeal especially to young adults, Jennifer Saba reports in Editor & Publisher. Those who register can ask to be matched with someone else nearby and then tap out messages to communicate with a prospective friend or date. Each message costs 50 cents to send, and a share of the resulting income goes to the paper. The company that develops and handles the technology, g8wave, is a division of Tele-Publishing International, which is a division of Phoenix Media/Communications Group. The group owns The Boston Phoenix.
The new reality of TV is that many of the country's biggest advertisers, including Coca-Cola, General Motors, and Procter & Gamble, are finding alternative ways to put their goods and their messages in front of consumers, and they're doing it with some of the money that used to pay for prime-time television commercials. Revlon is running minimovies in theaters, American Express airs short films on its Web site, and General Motors' Hummer H2 gets almost as much face time as the crime specialists on CSI: Miami . In a March survey of the Association of National Advertisers, more than 40 percent of those asked said they planned to move part of their next-year ad budgets to other outlets, such as the Internet, outdoor advertising, product placement, cable, and special events.
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