As if U.S. magazine publishers didn't have enough to worry about, now they're also experiencing eroding readership. Magazine readership among major consumer magazines measured by Mediamark Research Inc. (MRI) declined 1.9 percent between the fall of 2002 and just-released estimates from MRI's fall 2003 survey.
India Blue (pictured), 48, was a staff photographer and music writer at the alt-weekly since 1995. According to the Hartford Courant, she was a single mother with two college-age sons who "was very active in prison outreach and regularly visited inmates in Niantic." Advocate Publisher Janet Reynolds says, "She was a great woman and a great employee."
The Napster Kitty is now the star of a new $20 million advertising campaign that includes a series of multiple TV spots that reprise the history of the outlaw online file swapping service that triggered a revolution in the way music products are consumed and marketed.
The Gannett paper that arguably started the trend reports on the daily newspaper industry's response to its ongoing readership decline. Newspaper analyst John Morton claims the industry's new quick-read publications "shout 'this is not your father's newspaper.''' AAN's Richard Karpel says they're "just dumbed-down news" and complains, ''(a)t a time when 70% of the public thinks Saddam Hussein was behind 9/11, the last thing we need is dumber newspapers."
After three stressful years during which his wife and co-founder passed away and two of his stepchildren were diagnosed with chronic illnesses, Matthew Spaur says he decided to sell because he "no longer (has) the energy to give (the) newspaper the leadership it deserves." Taking over the smaller of Spokane's two alternative weeklies is a partnership led by Paulette Burgess, a former writer for the paper and recent editor of the local city mag.
Like many big-city alternative newspapers, sex ads fill the back pages of the New York Press, and. according to the paper's classified manager, "It's not a secret that most of the girls are prostitutes." Furthermore, police officials "in some cities" buy classifieds to set up sting operations and they also "pressure" classified managers to give up the names of their adult advertisers, Allan Wolper reports. "We know that almost every one of those ads involve sex for money ," says Sgt. Chris Bray of Phoenix vice, which places undercover ads in the Phoenix New Times as well as The Arizona Republic. "We make about 10 arrests a month from the ads and get about eight convictions."
Responding to readers who accused the paper of opposing a local smoking ban to further its own economic interests, Austin Chronicle Editor Louis Black says Publisher Nick Barbaro is "the poster child for the financially uninterested" and defends his paper in the strongest terms: "This publication is free. We have neither business plan nor profit target. The staff, in every department, is passionately devoted to the Chronicle, striving for quality beyond reason. ... Over the years, just about everything we've ever done where money was the primary motive has cost us dearly. Most of what we did for love paid off."
Another major TV shop has joined the debate over the disappearance of male TV viewers, claiming that older men now seem to be abandoning the major TV networks. The latest revelation, courtesy of Carat's programming department, finds that the older sub-segment of the men 18- to 34-year-old demographic break has begun to experience serious erosion in the weeks following Fox's post-season baseball coverage.
If you are thinking that sounds like JetBlue, the three-year-old upstart airline, who could blame you? But Song, the new low-fare service Delta Air Lines rolled out in April, is also trying to capture a youthful market by selling style as much as service.
Registered voters are more likely to believe political advertisements placed in newspapers than those on TV or radio, according to a poll sponsored by the Newspaper Association of America (NAA), Vienna, Va.
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