Long Island Press increases incremental revenue and claims their local automotive market
with the launch of AdPerfect’s integrated media solution, Easy Find Autos.
AdPerfect, a leader in dynamic advertising solutions, launches Long Island Press, an award
winning weekly Long Island, NY newspaper, on their integrated media solution, Easy Find
Autos.
In today’s digital media landscape, where newspaper publications have seen decreases in
print advertising expenditures, Steven McKenna, General Manager at the Long Island Press
notes, “A print product at this point in time has to give people multiple touch points.” And
that’s just what McKenna saw in AdPerfect’s Easy Find Autos solution, which integrates
print, online, mobile and social media.
Steve Kump, AdPerfect President & CTO, explains, “This is not just another classified ad.
This is truly is an integrated media solution. And, with our new Facebook app it’s getting
inventory in the social media arena for added distribution.”
Branded as the Long Island Press Pre-Owned, McKenna is having no trouble selling to
automotive dealers in a market saturated by print-only competitors. McKenna states,
“Our advertisers love it!”
Separating themselves from the competition with an integrated media solution, the Long
Island Press is significantly increasing used car ad sales, generating an additional revenue
stream. “In the first week we had an initial 20% increase in incremental revenue,” McKenna
says.
Kump explains, “Using the reporting metrics, Long Island Press’ sales team is now
equipped with the numbers need to sell to new dealers and retain existing ones. Plus,
their dealers can see how well their ad campaign is performing and make inventory
adjustments accordingly.”
AdPerfect is not only driving incremental revenue for Long Island Press, they are saving
time and costs by streamlining production. “My creative department’s resources are not
drained at all. AdPerfect handles everything from inventory selection to pagination. It is
instantly done. And now advertisers are doing it themselves, bringing it to another level,”
McKenna explains.
Being easy-to-implement as well means publishers, like Long Island Press, can start
generating additional revenue streams quickly. Commenting on the implementation
McKenna says, “It was very easy. This is truly a turnkey solution.”
McKenna adds, “Its great when you find a company like AdPerfect that understands, ‘we
make more money if you do.’ That builds a truly great partnership.”
AdPerfect is attending NAA’s mediaXchange conference March 25 – 28, 2011. Contact
sales@adperfect.com to arrange a demo on Easy Find Autos or any other AdPerfect
advertising solution while at the conference.
To learn more about Easy Find Autos visit
http://www.adperfect.com/solutions/integrated-media-
solutions/easy-find-autos/overview/.
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About AdPerfect:
AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve
maximum revenue for media publishers. Our web-based applications reduce costs,
simplify workflows, and increase ROI.
Our suite of solutions include: Classified Advertising Solutions, which let your advertisers
place classified & display ads through a Self-Serve Order Entry as well as promote
classified listings using the Online Marketplace; Reverse Publishing Solutions, which
leverage existing online listings and reverse publish them to print, online, mobile & social
media platforms; and Online Advertising Solutions, which publish existing online inventory
to dynamic, inventory-driven ad units.
AdPerfect’s solutions are used by over 350 media publishers across North America, the
UK, and Australia. Some customers include: McClatchy, New York Times Regional Media
Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Post Gazette,
Cars.com, AutoTrader UK, and Metroland Media Group.
To learn more visit www.adperfect.com.
