Every week we round up media news you may have missed.

• The Washington Post unveiled the details of its upcoming paywall, which allows users up to 20 free articles per month before asking them to pay $9.99/month for access. One loophole: Readers arriving from search engines and social media will continue to have unlimited access.


• In its annual media outlook report, PricewaterhouseCoopers says U.S. newspaper revenue will decline through 2017:
  

  
  Total U.S. newspaper revenue is projected to slip at a combined annual growth rate of 2.9% between 2013 and 2017, as circulation trends improve but advertising falls at a compound annual rate 4.2%.
  

  
  
• U.S. digital ad revenue rose by 15.6 percent in the first quarter this year compared with the same period in 2012.


• Facebook is simplifying its ad offerings:
  

  
  As part of the changes, marketers will no longer be asked to choose from a list of 27 different ad units. Instead, marketers will pick from six or seven objectives, such as driving foot traffic to a real-world store or generating “likes” for a company’s page
  

  
  
• The National Security Agency isn’t the only one collecting your data. You’re sharing your private data with corporations and governments all the time, says Amy Webb.


• Does the average smartphone user really look at their phone 150 times per day? Jeff Elder debunks last week’s widely-circulated statistic.


• In order to monetize mobile, app makers have to look beyond display ads, which “just [don’t] translate well to the several inches of screen available on the typical smartphone.”


• How newsrooms are using social media analytics.


• Why does the American media often get big stories wrong? The Atlantic’s Conor Friedersdorf offers some theories.


• Tracing the links between civic engagement and the revival of local journalism.


• And finally, should you use a QR code? This handy flowchart can help you decide.