Beaujon

That's according to managing editor Andrew Beaujon, who notes that the paper recently produced new promotional magnets and pens, on top of making promo hats earlier in the month. "As you may have read, we are facing budget cuts," Beaujon writes. "So I guess I'm wondering whether the hats are a tactic to comfort or maybe confuse us -- perhaps if our heads are warm, we may not worry so much about our newsroom possibly going kablooey?"