Lots of bands think they're just on the verge of busting out of their local bar-band circuit, quitting their day jobs and becoming the next big thing. In Oregon, the Eugene Weekly is hoping to help one lucky band do just that with its own music contest.
As daily newspaper publishers and even magazines continue to mull charging for content online, little has been written about how such a move would help or harm alt-weeklies. Village Voice Media new media director Bill Jensen, for one, says he's licking his chops. "We're praying for the day that [daily newspapers] go behind a pay wall," he tells Mediaweek. "That's good for us. We've always been free and we know free. We're not complaining about it."
New Media Hub reports that Creative Loafing has trained some reps to buy and resell ad networks for key local display advertisers. CL joins Village Voice Media, which launched its Voice Local Network in June, in selling local ad networks. VVM new media director Bill Jensen says the company's network focuses on advertisers that align with the papers' main areas of focus, which helps set it apart from other ad networks. "When you are looking for music or a restaurant, things that are at the core of our business, you are looking for a little bit more than text ads," Jensen says. "We have the best food critics in the world. Its different if you are looking for a plumber."
At the annual meeting of the Association of Alternative Newsweeklies on Saturday, June 27, Willamette Week's Mark Zusman was elected the association's new president. He succeeds Metroland's Stephen Leon, who will take the advisory role of Immediate Past President. The membership voted on nine other board seats on Saturday, including two that were created just minutes earlier when AAN's bylaws were amended.
There will be up to ten board positions up for election at the annual meeting this Saturday in Tucson. So far, ten AAN members have thrown their hats into the ring for nine of the board spots; they tell us why they want to be on the board and what they think the most important issues facing the association are.
Village Voice Media new media director Bill Jensen says 40 percent of the company's pageviews are coming from the blogs on the newspapers' sites, up from 20 percent a year ago. He also tells TechCrunch VVM is on track to bring in $20 million in online revenues this year, nearly double from 2008. This figure, however, still represents barely more than 10 percent of VVM's revenues.
VVM's digital publishing strategy has been in the news quite a bit lately, whether it was the company's partnership with a social-networking site or its use of Digg to help drive traffic to its stories. Chief operating officer Scott Tobias and web and digital operations director Bill Jensen spoke with AAN News this week about where the paper is going with web publishing. They tell us that digital is a growth area for VVM, both in terms of pageviews and revenue, and they talk about new projects like geo-targeted ads and a national food website.
In a story about the media industry's woes in the Daily Emerald, the University of Oregon's student paper, the Weekly's director of sales and marketing Bill Shreve says the poor national economy seems to have only recently began to catch up to the Eugene economy. He tells the Emerald that "retail is off a little bit" in the last month, and that while the Weekly hasn't been hit as hard as some other media outlets, the staff is "extremely cautious."
In a video interview from last month's Digital Hollywood conference, Village Voice Media director of web and digital operations Bill Jensen tells Vator TV's Ezra Roizen about how VVM has stepped up its game online. "The key is ... we had to go daily," Jensen says. "That was the biggest challenge ... changing the culture to go from weekly to daily." He says that each VVM paper now has about 30 pieces of daily content going up on its site, in addition to the weekly content being created for the paper.
Late next month the Weekly will begin publishing a single weekly print edition every Friday and a new electronic edition, "Express," Monday through Friday, publisher Bill Johnson announced last week. (The Weekly is unique among AAN members in that it currently produces two print products each week, one on Wednesday and one on Friday.) "Our vision is to increasingly rely on our website and our daily electronic edition to provide local news and sports coverage, and to use our newspaper to present in-depth and feature coverage, plus summaries of the week's news," he says. The move reflects changing reading preferences and the increased prominence of the internet, while offering the added benefit of reducing the paper's carbon footprint, Johnson says.
