Can Gannett Co. create alternatives to itself? Burl Gilyard, himself a former alt-weekly staff writer, looks into Gannett's plans to launch entertainment weeklies in Lansing, Mich., and Boise, Idaho, for AJR. Berl Schwartz, editor of the alt-weekly City Pulse in Lansing, says Gannett's targeting these small markets because it "wants to feed on the guppies before it heads to the deeper waters."
Media giant Gannett Co. is launching its first salvo in a war to win the elusive 25-to-34 year old reader away from alternative newsweeklies. In Lansing, Mich., and Boise, Idaho, Gannett dailies are set to begin publishing "alternative" weeklies this fall. Established alts in those markets are bracing for the ruthless competition described by Richard McCord in his book "Chain Gang." Berl Schwartz, publisher of City Pulse in Lansing, scoffs at the notion the Gannett weekly will be an edgy alternative publication. "What is it an alternative to?" he asks. "Itself?"
Husband-and-wife team Bingo and Sally Barnes are the new owner/operators of Boise Weekly. The sale by City of Roses Newspaper Company was official on August 1 and formally inked on August 2. Present and former owners all agree the paper needs the kind of local stewardship the Barnes say they’ll provide.
• Read the Idaho Statesman's story on the sale.
The folks at Willamette Week have agreed to sell the paper to Mark "Bingo" Barnes, and his wife Sally Gay Barnes, according to a report in today's Boise Weekly. Bingo, director of creative services for the Greenspun Media Group’s newspaper division (which includes the non-AAN alternative Las Vegas Weekly), is a familiar face to those who have attended the last few AAN conventions.
Less than 18 months after acquiring Boise Weekly and shepherding the paper through a significant redesign, City of Roses Newspaper Co. announced early this week that the nine-year-old publication is once again on the trading block.
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