While some marketers have long feared that the Internet would cut into the time consumers spend with other media--such as television and print media--it appears that the opposite is true. Adults who go online most frequently also watch more shows and read more newspapers than their less wired counterparts, according to a Carat Insight analysis of data from Mediamark Research, Inc. and Multimedia Scan. The report, based on personal interviews and surveys of 23,000 U.S. adults conducted over a period of several months during the end of 2003 and beginning of 2004, found that adults who go online at least daily watch 46 more minutes of television a day than those who go online less frequently. The daily Web habitues also reported reading at least 16 magazine issues and 27 newspapers in the prior month
Competition in the Windy City stiffened today with the entrance of the weekly listings magazine into an already-crowded marketplace. The Daily Herald reports: "Critics at rival publications point out that Chicagoans are accustomed to getting their entertainment listings and coverage for less than Time Out Chicago's price tag, $2.50 an issue." Chicago Reader Editor Alison True tells the paper that Time Out will be "perfect for people who want second-rate listings and want to pay for them."
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
Miami New Times reports that the Miami Herald has closed Street Weekly, which began its run in 1999. According to the report, the free tabloid "was meant to engage young readers and compete directly with Miami New Times."
- 1
- 2
- 3
- 4
- …
- 9
- Go to the next page
