Karp

Webmaster Aaron Karp and Online Editor Laura Fries turned their Loafing successes and failures into advice on the "Mostly ITP" podcast April 20. Their tips included making podcasts listenable (use segments, include interaction between two or more people, and have a pre-set structure), including advertising in podcasts and blogs (make sure it is inobtrusive and relevant to the audience) and the next big thing (social networking). The show is available for download here.