Keough

"Everyone has their opinions. But I get paid for mine," film critic Peter Keough told students at Brandeis University last weekend. The Justice, the university's student newspaper, recounts Keough's description of job perks such as publicity swag and press junkets, as well as techniques to have your review quoted in a film's advertising: "Any time you use the word 'best,' or any other superlative other than the word 'worst,' you have a chance," Keough told the students.