This innovative program came to be after the young paper was having trouble selling restaurant ads for actual cash -- most establishments simply wanted to trade for food. Those meals are now sold via the Weekly Card, which is a sort of credit card for local businesses. Members pay the Weekly a flat fee of $24.95 when they sign up for a card, and then receive 40 percent off retail price at the participating businesses. Users can then add credit to the cards as they wish. Publisher Chuck Leishman recently talked to AAN News about the program's origins, its success, and his plans for other markets.

Continue ReadingBirmingham Weekly Publisher Talks About His Weekly Card Program