NAA's Display Federation announced it will develop a brand statement targeting advertisers in the hopes of reinforcing the value of newspapers.
Diageo said on Monday that it will relaunch Smirnoff vodka and brand extensions such as Smirnoff Twist, Ice and Ice Triple black with new bottle and logo designs and national advertising and marketing programs for which the company will spend in excess of $150 million.
Similar to the way it sells network radio, Clear Channel has organized its 71 stations in California into eight statewide advertising networks. Each of the networks groups its stations by demographics, such as the Female Voter Network (23 stations), the 50-Plus Mature Adult Network (26), News/Talk (12) and the Coastal Network (37). Candidates can also purchase individual stations.
A "new marketing model" is emerging among the nation's largest advertisers and it means there will be increasing pressures on the accountability of agencies, the media and among corporate marketing executives themselves, the head of nation's top ad trade association said.
The magazine industry, mindful of the song lyric that the days grow short when you reach September, is striving to build upon some improved advertising results this month with hopes of producing some momentum for next year.
Battered for three years by a severe ad drought, Madison Avenue may finally have something to celebrate. Advertising spending in the U.S. jumped 6.8% in the first half of 2003, buoyed by increased ad outlays from packaged goods, automotive and entertainment companies, according to a new industry study.
Hollywood will win the war against illegal downloading but the battlefield will be littered with casualties, including the DVD and CD formats as physical means of distributing video and audio, according to a Forrester Research study.
The American Journal of Public Health has released results of a five-year study of tobacco advertising and promotions in alternative newsweeklies. It concludes that tobacco companies are using the entertainment sections of the alternative newsweekly industry to target young adults. The study tracked tobacco ads and promotions over five years in the San Francisco Bay Guardian and the Philadelphia City Paper. From 1994 to 1999, tobacco-related advertising jumped from single digits to more than 300 a year in each paper. "These efforts appear to be bearing fruit; smoking rates are increasing in this age group," the authors write.
Utah has liberalized its liquor advertising laws, and Salt Lake City Weekly has lost no time in snagging a Jim Beam ad. It appears on page 7; on page 25, in a full-page ad donated by the paper, the Church of Latter Day Saints is given space to argue that alcohol advertising is a threat to society. Publisher John Saltas tells the Salt Lake City Tribune the timing was a coincidence.
