As Editor in Chief of L.A. Weekly, Laurie Ochoa tries to find innovative approaches to special issues, so that "you don't feel like you're reading the same copy over and over again." Viewing the "Best of L.A." through a theme of the seven deadly sins won Ochoa and her staff a first-place AtlWeekly Award for Special Section. This is the 38th and final in a "How I Got That Story" series highlighting the AltWeekly Awards' first-place winners.

Continue ReadingLaurie Ochoa: Building Reader Loyalty Through Special Issues