At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
Miami New Times reports that the Miami Herald has closed Street Weekly, which began its run in 1999. According to the report, the free tabloid "was meant to engage young readers and compete directly with Miami New Times."
Hartford Advocate Editor Alistair Highet calls the listings calendar his paper's "universal point of interest." The calendar is -- and long has been -- indispensable for most alt-weeklies, attracting readers who don't necessarily agree with a paper's perceived political stance. But the marketplace is increasingly crowded with online and print publications listing concerts and theater times. Freelance reporter Charlie Deitch speaks with AAN members to find out what they're doing to fend off competitors' attempts to infringe on the alts' longtime stronghold.
Journal Newspapers, Inc. will begin distributing the Examiner on Feb. 1, reports the Washington Post. (The Washington Post Co. publishes Express, the District's other free daily.) Journal Newspapers currently publishes free suburban tabloids in Northern Virginia and Maryland, and is owned by Phil Anschutz's Clarity Media Group Inc., which also owns the San Francisco Examiner. In October 2004, Clarity trademarked variations of the Examiner brand using the names of cities nationwide.
Interviewed by the Columbia Journalism Review's Campaign Desk, Washington City Paper editor Erik Wemple says the reports of his profession's death are greatly exaggerated. "I just am not buying into this journalistic apocalypse," he says. He thinks a lot of papers, including the one he edits, serve their communities well. Turning a critical eye on alt-weeklies, Wemple cites predictability as the root of "whatever malaise might exist" in the industry. "Alt-weeklies do descend from a certain tradition where it's no surprise that the editorial is slamming Bush or supporting Kerry or Nader," he says.
According to the Outer Banks Sentinel, Yes! Weekly, "an alternative newspaper" that "will focus on the cultural, political and artistic aspects of [Greensboro, N.C.]" is set to begin publication in January 2005. The paper is a venture of Womack Newspapers, Inc., which is a division of Womack Publishing Co., a publisher of 21 papers -- two of them dailies -- in Virginia, North Carolina and Colorado. Yes! will be distributed free to more than 300 racks and business locations throughout the city.
The trouble started in 1998, when the Chicago Sun-Times broke ground on a new printing press on the south side of Chicago. The start-up process was a "nightmare," the publisher said. The press malfunctioned, causing the paper to hit the streets late and leading to mass subscription cancellations.
Sacramento News & Review president and CEO Jeff von Kaenel was sick of the Sacramento Bee offering advertisers huge discounts in Ticket, the daily's arts and entertainment weekly insert, reports Sacramento Business Journal. So he sent out 250 letters to Bee advertisers that weren't getting discounts -- that is, Bee advertisers that hadn't been poached away from the News & Review -- citing the cheaper rates and asking, "Are you paying this?" Von Kaenel tells SBJ that he sees the discounts as the Bee's attempt to "take us out," and that the daily is "engaging in practices I believe are suspect."
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