E&P's Lucia Moses looks at a batch of new daily-owned youth market publications in the works, from Gannett in Lansing, Mich., and Boise, Idaho, and from the Tribune Co., in Chicago and on Long Island. Reaching young readers is a delicate art, as alternative weeklies can attest. "The 'new generation' is newly minted every year," Chicago Newcity President Brian Hieggelke tells E&P. "Those of us who are writing about them ... the older we get, the less we should trust our instincts."
Earlier this year a Philadelphia City Paper writer received e-mails from one "Mr. Fantastic" offering information and pictures from within one of the Army's top-secret facilities, Editor Howard Altman writes. Now Maurice Threats, 21, an Army MP, has been indicted on charges of espionage and bribery. "This case came from calls that City Paper placed to us," Martin Carlson, assistant U.S. Attorney, Middle District of Pennsylvania, tells Altman. However, federal prosecutors won't confirm that Threats and "Mr. Fantastic" are the same person. [This is an updated version of last week's story.]
Taking a page from Gannett, the Chicago Tribune is seriously considering launching a five-day-a-week tabloid aimed at the elusive 18- to 34-year-old urban reader, the Tribune's Jim Kirk reports. "The new Tribune paper would be aimed at the same demographic that has made the city's free alternative papers, such as the Reader and New City, successful," Kirk writes. Gannett is launching "alternative" weeklies in target markets.
The first gay couple to have a commitment/civil union announcement published in the New York Times, Daniel Gross and Steven Goldstein, met through a personal ad in the Washington City Paper. According to the announcement, Gross's ad read: "Nice Jewish boy, 5 feet 8 inches, 22, funny, well-read, dilettantish, self-deprecating, Ivy League, the kind of boy Mom fantasized about." He got 35 responses and one lifetime commitment.
Howard Altman, executive editor of Philadelphia City Paper, describes for AJR how a Saint Jack's Bar ad featuring the Thai King in hip-hop regalia nearly severed relations between the United States and Thailand. "It certainly was not the first advertising complaint City Paper had ever received, considering that we once printed an ad for a bar depicting the Virgin Mary with udders," Altman writes. "But this complaint was different. It was from an unhappy representative of a foreign government."
Pittsburgh City Paper has hired Brentin Mock, a graduate of the Academy for Alternative Journalism at Medill. Each summer 10 minority journalism students go through the eight-week residential program, learning long-form feature writing with the alt-edge. Mike Lenehan, executive editor of the Chicago Reader and one of the founders of the Academy, says right now he's happy if one or two of its graduates are snapped up by alts. In the meantime, the Academy, which is funded by grants from AAN and its publishers, is building "a small army of future writers," Lenehan says.
Media giant Gannett Co. is launching its first salvo in a war to win the elusive 25-to-34 year old reader away from alternative newsweeklies. In Lansing, Mich., and Boise, Idaho, Gannett dailies are set to begin publishing "alternative" weeklies this fall. Established alts in those markets are bracing for the ruthless competition described by Richard McCord in his book "Chain Gang." Berl Schwartz, publisher of City Pulse in Lansing, scoffs at the notion the Gannett weekly will be an edgy alternative publication. "What is it an alternative to?" he asks. "Itself?"
Kerry Farley, now general manager of Impact Weekly, says Yesse Communications "will probably only continue to exist as long as it owes money." Meanwhile, several key employees are back on the job at Impact, and Farley tells AAN News a sale of the paper is not imminent. In Springfield, Ill., Bud Farrar is busy taking back Illinois Times, a paper he owned for 20 years before selling it to Yesse in 1997.
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