Pfeifle

The Falmouth Forecaster, a community paper in Portland, Maine, reports that Face -- owned by the publishers of Portland Phoenix, Providence Phoenix and Boston Phoenix -- regularly runs articles by writers using pseudonyms. Among them is Sam Pfeifle, editor of both Face and Portland Phoenix, who has written numerous articles as "Simon Peterson." He explains: "It's meant to be a way to have some fun and allow ourselves creative outlets." The report also notes that Face's "masthead offers few clues to who is real and who is make-believe," with job titles "arranged as if the writers and ad reps are members of a band." (Chris Busby, the author of the piece, is the former editor of the now-defunct Casco Bay Weekly, which competed against Portland Phoenix.)