While more than 70 papers are asking their readers to pledge to spend $100 of their holiday shopping locally this year, in Philadelphia, one alt-weekly has taken it a step further. The City Paper is hosting a Trunk Show on the most overhyped of mall shopping days, the day after Thanksgiving, aka Black Friday. The show will feature clothing, jewelry, bags, stationery, housewares and more from local designers, craftspeople and boutiques. AAN News recently caught up with City Paper associate publisher Roxanne Cooper via email to find out more about the initiative.

Continue ReadingPhiladelphia City Paper Makes Shopping Locally Easy with Trunk Show

Rick Mundy has joined the Association of Alternative Newsweeklies as director of sales and marketing. He has a more than a decade of experience in newspapers, in sales, marketing, and publishing at various community newspapers, and also as federation manager at the Newspaper Association of America. Mundy's immediate focus will be on revitalizing the AAN CAN classified program. His first day on staff was March 4.

Continue ReadingAAN Hires New Director of Sales and Marketing

AAN director of sales and marketing Roxanne Cooper and her assistant, Tiffany Kildale, resigned last week after accepting new positions with different employers. Cooper will be leaving AAN in February to take over as associate publisher of the Philadelphia City Paper, and Kildale departs next month to assume the position of meeting coordinator at the Chemical Producers & Distributors Association in Washington, D.C.

Continue ReadingTwo Veteran Staffers to Leave AAN

Free newspapers aimed at young readers are, for the most part, "just dumbed-down versions of a daily newspaper," writes AAN'S Roxanne Cooper, in an editorial published in the International Newspaper Marketing Association's monthly magazine. Basing a newspaper's content on market research instead of a creative vision is getting it backwards. And if young people have such short attention spans, why are so many of them reading books during their commutes?

Continue ReadingNew Youth-Oriented Papers Lack Vision, AAN Says