Austin Chronicle promotions manager Sadie Caplan (pictured) talks to AAN News about the Chrontourage program, which pairs traditional street-team marketing tactics with an added incentive for potential advertisers. "Its kind of a win-win situation," Caplan says. "The advertisers feel like we add something special to their event, and [attendees] see that the Chronicle is there and think it must be a cool event to be at."

Continue ReadingThe Austin Chronicle Takes the Street-Team Concept to the Next Level