The Winter Olympics in Salt Lake City are boosting the Salt Lake City Weekly first-quarter bottom line. The alt-weekly is also producing its first City Guide for the games and plans to make it an annual publication. Publisher John Saltas expects a 20 percent circulation jump in the next couple of months helped along by a 10 percent increase in ad rates for the five Olympic issues.

Continue ReadingSLC Weekly Goes for Olympic Gold

Utah has liberalized its liquor advertising laws, and Salt Lake City Weekly has lost no time in snagging a Jim Beam ad. It appears on page 7; on page 25, in a full-page ad donated by the paper, the Church of Latter Day Saints is given space to argue that alcohol advertising is a threat to society. Publisher John Saltas tells the Salt Lake City Tribune the timing was a coincidence.

Continue ReadingSalt Lake City Weekly Gives Mormons/Jim Beam Equal Time