SXSW

In an effort to increase traffic to AltWeeklies.com, and thus to member papers' Web sites, AAN modified the story-sharing Web site today to display two slightly different versions of the home page for different audiences. AAN members who are logged in will still be greeted by a home page featuring every story posted on the site, while the general public will only see content that has been selected with the general user in mind. In addition, AAN is running AltWeeklies.com ads on blogs and at the South by Southwest Festival.