Editor Kevin Hoffman and art director Nick Vlcek talk to the Society of Publication Designers about this week's cover design, which uses Sarah Palin's Going Rogue as source material for a cover story (titled "Going Crazy") on Minnesota Congresswoman Michele Bachmann. As we noted yesterday, Hoffman had said it was the first time in 30 years the paper had gone out without a logo on the cover; a decision that he and Vlcek say was a pretty easy one to come by. "We realized very quickly that in order to make the cover look as much like the book as possible, that we would have to forgo our logo," Hoffman says. "But it was worth it for the impact it would have on our readers."
The Minnesota alt-weekly has a big story this week on Michele Bachmann, the conservative Congresswoman who "has distinguished herself by saying crazy things in a very sweet voice tinged with folksy charm ... not unlike Sarah Palin," editor Kevin Hoffman writes. "The coincidence of Palin's book release this week couldn't be ignored, so art director Nick Vlcek decided to do a mash-up. It's the first time in 30 years that we're shipping a City Pages without our logo on the front, but we think it's worth it."
