That's Robert Newman's take, as he continues to highlight the excellent work being done by alt-weekly art directors around the country. Jay Vollmar, who has been Westword's art director for 10 years, comes from a background doing rock posters, and he tells Newman his approach to the two are very similar. "I usually apply the same principles to Westword covers as I do to poster projects," Vollmar says. "It starts with trying to boil a story down to its basics and then illustrate that in a simple image that can grab you from across the street. I just try to basically capture the vibe of a story much like I do with a band, the specific lyrics, words or details aren't as important or workable as the overall theme."