Every Friday we round up media & tech industry news you may have missed while you were busy covering the occupation.

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AAN’s Workshop for Writers and Designers is currently underway in Las Vegas, so fortunately for you, your headlines will be delivered sans commentary this week:

Groupon’s IPO Much Ado About Nothing?

#longreads: The Truth About The World’s Most Controversial Company, Groupon. (Gawker’s alternate headline: How Groupon Turned Into a Messy Orgy of Money, Sex, and Ego

Gawker network three times more valuable than Drudge Report, according to survey.

Gannett is switching all sites to Facebook commenting. (h/t: Mary Anna Towler)

Google is quietly experimenting in new ways for readers to access publishers’ content.

What Will Media Advertising Look Like In 2020?

Adobe Moves Deeper Into the Ad Business.

Big Brands Like Facebook Ads, But They Don’t Like to Pay.

AOL Continues Ad Turnaround, Posts Third Consecutive Quarter Of Display Growth.

The sideways numbers in Monday’s newspaper circulation report. (See also: NYT, WSJ Report Increases on Weekend Editions.)

Yahoo Rolls Out ‘Livestand’ Reader App.

Playboy, Rolling Stone Archives Go HTML5, Become iPad-Friendly.

How the Hashtag Became a Campaign Battleground