Backpage.com Ranked As 2nd Largest Free Classified Site In U.S.
FOR IMMEDIATE RELEASE
December 17, 2007
New York, NY — For the first time in its company’s history, Village Voice Media becomes one of the most visited newspaper websites in the country by cracking the top 10 list according to the November 2007 Nielsen/Netratings.
Village Voice Media’s online traffic rose just over 127 percent over the past year (November 2006 to November 2007) according to Nielsen, with total minutes spent on the site rising by 89 percent. Unlike other newspapers, Village Voice Media does not include its classified listings in its overall traffic numbers.
“In 2007, Village Voice Media made a critical transformation,” said Bill Jensen, director of new media. “Where it was once a collection of 16 weekly papers with websites, it is now a collection of true daily web publications with fresh content and robust, usable listings.”
Additionally, Village Voice Media is now ranked second among free classified sites with its Backpage.com. Backpage.com receives a million postings per month and is second only to Craigslist for most page views among free classified sites in the U.S. according to Comscore Media Metrix (November 2007).
Top 10 Newspaper Websites, November 2007
| Site | Unique Audience (000) | % Change |
| USATODAY.com | 9,563 | -6.0% |
| Washingtonpost.com | 9,516 | 16.8% |
| Wall Street Journal Online | 5,630 | 57.4% |
| Newsday | 5,350 | 182.1% |
| Boston.com | 4,839 | 10.1% |
| LA Times | 4,590 | 5.9% |
| SFGate.com / San Francisco Chronicle | 3,635 | -5.6% |
| New York Post | 3,390 | 21.5% |
| Village Voice Media | 2,774 | 127.9% |
About Village Voice Media
In January 2006, the alternative newsweeklies of Village Voice Media merged with the papers of New Times, creating the new Village Voice Media, the nation’s largest publisher of alternative newsweeklies. With 16 papers in some of the most vibrant markets with combined circulation of over 1.7 million our papers include: Phoenix New Times, Denver Westword, Miami New Times, Dallas Observer, Houston Press, SF Weekly, New Times BPB, Cleveland Scene, Riverfront Times (St. Louis), Kansas City Pitch, Village Voice (New York), Seattle Weekly, Nashville Scene, OC Weekly, City Pages (Minneapolis), and LA Weekly.
For More Information Please Contact
Julie Lichtenstein
The Village Voice
212-475-3300 x12252
juliel (at) villagevoice.com
www.villagevoicemedia.com
