Shepherd Express and Announce Exclusive Partnership

The independent alternative weekly newspaper, Shepherd Express, formed an exclusive partnership with to better serve its online readers with a completely interactive and searchable digital reproduction of weekly issues.

Milwaukee, WI; December 18, 2007 — Now in its 10th year online, the Shepherd Express will be launching a new website,, that will include a new technology platform developed by Franklin, WI, based Wehaa.

Wehaa, an online technology solutions provider to the newspaper and magazine industries, was founded in 2005 by Cesar Montes, and has advanced a very unique technology for print publications, which allows online readers the option to read a full print publication in a completely interactive and searchable digital format. The system combines components of social networking, self-publishing, and integrates them into an editorial system with unprecedented ease of use.

Andy Vogel, vice president of advertising and online products at the the Shepherd Express said, “We’re looking forward to the launch of on the new Wehaa platform. This gives Shepherd Express readers and our advertisers a rare opportunity to share stories, photos, and information with a larger audience.”

“Wehaa is pleased to provide our latest best-of-class content management system to a publisher of the quality of the Shepherd Express. We want to be the next generation online platform for magazines and newspapers looking for ease-of-entry on the web,” says Cesar Montes, president and founder of Wehaa.

The Shepherd Express is not only excited to welcome this new online technology, but also pleased to be Wehaa’s first Wisconsin partner, continuing the publications long tradition of supporting local businesses.

About the Shepherd Express:
The Shepherd Express is an independent weekly newspaper that has been serving loyal readers for 25 years. Circulated at over 1,200 locations to over 300,000 readers, the Shepherd Express is Wisconsin’s third most read publication. After operating online for nearly 10 years, the Shepherd Express is now embarking on a new era in participatory media with its new website slated to launch on 01.01.08.

About Wehaa:
Wehaa is a website production company that produces and updates websites for print publications. Formed in 2005 by Caesar Montes, Wehaa maintains an extensive and impressive roster of clients which includes the San Francisco Newspaper Agency and Morris Communications, in addition to many monthly magazines.

Shepherd Express
Andy Vogel
andy (at)

Cesar Montes
cmontes (at)

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