Preliminary findings that scenarioDNA provided MediaDailyNews show Millenials are not just a phenomenon, but a new consumer force to be reckoned with. They generally go with the undercurrent, and look to their peers more than anyone for guidance and recommendations. "Marketers need to reach the Gen Y leaders to pull the masses," says Tim Stock, managing director and co-autho
As the third-quarter revenues come in over the next few weeks, the industry will be looking at radio's performance to see whether the anticipated recovery in the third and fourth quarters will materialize. Analysts are increasingly deciding that 2003 won't end as well as hoped and are looking toward 2004 as the real recovery year for radio. Bear Stearns said recently that it was expecting radio to register either flat or slight growth (1.5 percent) in the fourth quarter. It said that national advertising, which had been the driving force in the gains in radio revenues, seems to be stalling. In early September, national advertising was up 5 percent to 7 percent compared to the same period a year ago but now Bear Stearns said it's flat.
Blogs, online's niche media format du jour, are chronologically structured logs of text and images published to the Web with easy-to-use software tools. The segmentation and abundance of blog content (think anything from the naval-gazing minutiae of a teenage girl's life to the practical punditry of a tech firm CEO) is fueling a new form of online advertising.
Media buyers have successfully lobbied for changes that give them more transparency on publishers' circulation reports filed with the Audit Bureau of Circulations. But they are pushing for even more details, and publishers strongly suggested they won't make further concessions without a struggle. At issue is what the industry standard should be for that Audit Bureau circulation data, with which advertisers evaluate the $16 billion they spend each year on magazine advertising in the U.S.
After 35 years as a reporter and editor for the Providence Journal, Brian C. Jones (pictured) left his well-paying job to become a poorly remunerated "contributing writer" at the Providence Phoenix. Jones says he made the move because the Phoenix covers important stories that the daily ignores, and it provides reporters with the freedom to produce great journalism: "The alternative papers promise their readers that they will have the smarts, the courage, and the curiosity to look into stories not just because they are ignored by the mainstream papers and the other Big Media, but because they really need telling."
Media advertising does the worst job of any marketing discipline in proving return on investment and network TV is the worst of those media, according to an exclusive survey of leading advertisers.
The Immigrant Workers Freedom Ride takes its name and at least some of its inspiration from the freedom riders of 1961. The new Freedom Ride is part maddening PR spectacle, but it’s also about genuine idealistic passion, hard-won optimism, startlingly deep faith in the foundations of the American dream, in the fundamental equality of humans and the dignity of human striving, in all that has been and remains worth fighting for in America, says Ben Ehrenreich.
MIT's Media Lab, which hosts the Computing Culture Group in their postmodern playroom, is a bizarre department that blends technology, art and agitprop in idiosyncratic and sometimes nonsensical ways. Students here don't string together theories about the origins of the universe; instead they contrive high-tech ways to jolt governments, scientists and ordinary people out of their complacency toward machines. Far out is only one way to describe the research that CCG conducts; another is subversive.
In a development that could provide an impetus for the burgeoning cinema advertising marketplace, Nielsen Media Research Wednesday unveiled Nielsen Cinema, a new unit that intends to do for in-theater advertising what earlier Nielsen syndicated ratings reports did for the TV industry - provide context and continuity for advertising marketplace transactions.
