The company has unearthed the story of M. W. Heron, a bartender in New Orleans who created Southern Comfort in 1874. Brown-Forman is betting that Heron will help consumers develop a greater connection with the brand. The goal is to parlay consumer interest into an increase in sales and a national campaign for Southern Comfort, which Brown-Forman has brought to television for the first time.
For 13 years the worst arson-murder in Dallas history went unsolved. Two years ago, police caught a break and have slowly traced the roots of the intentional act of savagery that killed five children ranging in age from 2 to 18. Dallas Observer Editor Julie Lyons reports that the investigation is turning up a lot of unpleasant memories about the strange culture of violence that once terrorized the south Dallas neighborhood.
Even bringing a Spanish flamenco troupe into the United States these days is a monumental hassle, OC Weekly's Jim Washburn learns. The endless War on Terror could starve American artists of the kind of cultural cross-pollination that brought James Brown to Africa's Fela Kuti and the recharged African rhythms back to artists such as Karl Denson (pictured). "Okay, I don’t mind flying without scissors, and I could get to like taking my shoes off at airport checkpoints. ... But it’s a bad, bad thing when we’re also bringing the steel shutters down on our artistic windows to the world."
Jim Crumley thinks about death. The recent losses -- both after prolonged battles with cancer -- of Missoula writer James Welch and musician Warren Zevon, an old Hollywood running buddy, have hit him hard. But if Crumley -- with nearly 64 years of good, hard living behind him -- is feeling his own mortality, he's not letting on. Not even with chronic gout, not with perpetual back problems (exacerbated by a recent car crash), and not with the mysterious malady that nearly killed him last year. Nick Davis talks to the Missoula author, who contemplates a large life, near-death and the company of a few good friends.
Smokers will still find Winston and Doral cigarettes on store shelves across the country. They just won't be seeing them much anywhere else. As part of a huge effort to cut costs that includes the layoffs of 2,600 workers, R. J. Reynolds Tobacco Holdings said yesterday that it would jettison advertising and promotion efforts for the once-popular brands.
Audience fragmentation is among the most significant challenges faced by the advertising industry, according to a just released American Advertising Federation survey of advertising leaders. Four out of five of those polled, or 80 percent, claim increasing audience fragmentation represents a significant change within the ad industry and 77 percent believe this fragmentation will continue to exert significant impact in the future.
