A "new marketing model" is emerging among the nation's largest advertisers and it means there will be increasing pressures on the accountability of agencies, the media and among corporate marketing executives themselves, the head of nation's top ad trade association said.
Executives at Troy, N.Y.-based PowerOne said when the deals are completed, the company would provide online help-wanted services to papers representing about half of the nation's daily circulation and put it in fourth place behind Monster.com, CareerBuilder.com, and HotJobs, in terms of unique visitors to the job sections of its customers' online sites.
Two days after reporting that "the paper's freelance writers heaved a sigh of relief" when Salt Lake City Weekly Editor John Yewell was fired, Elaine Jarvik of Deseret News is back to report that her earlier story "prompted other free-lancers to weigh in with praise for their former editor as thorough, honest and hard-hitting." Despite the dueling free-lancers, staff members at City Weekly still chose to remain silent for the record.
Bay Guardian reporter A.C. Thompson revisits a case he helped break more than two years ago, the murder conviction of John J. Tennison. Thompson's investigation turned up a multitude of problems -- payments to witnesses, concealed exonerating evidence, eyewitness statements that cleared Tennison. Thompson's conclusion was that Tennison had been framed -- with the collusion of high-ranking law enforcement officials. A federal judge agreed and ordered Tennison freed. "Thirteen years after the San Francisco cops and District Attorney's office framed him for murder, John J. Tennison is finally free. So, unfortunately, are the people who framed him," Thompson writes.
Houston's alternative newsweekly was never an enthusiastic cheerleader for the so-called Houston Miracle, the "public relations barrage" that landed former Houston schools superintendent Rod Paige his job as U.S. secretary of education. So PR whiz Terry Abbott (pictured), "the man behind the curtain of the 'miracle'", last week announced an official policy that he would do his best to ensure that no school district employee ever speaks with the paper. "We just can't get any kind of fair shake out of the Houston Press," says Abbott, whose new policy applies to "a few reporters at other organizations and then the Houston Press in general."
The magazine industry, mindful of the song lyric that the days grow short when you reach September, is striving to build upon some improved advertising results this month with hopes of producing some momentum for next year.
