So says Chicago Reader Publisher and COO Jane Levine (pictured), who admits that Tribune Publishing's new youth-oriented daily tabloid has made it more difficult to reach Tribune clients who don't advertise in the Reader. "It's just easier for them and way cheaper" to add RedEye to their Tribune media spend, Levine tells Media Daily News. "These papers are going after, and I don't think very successfully, an age," Levine says. "They want 18 to 34, period, young for young's sake. What the reader of our paper is and always has been is more of psychographic and a lifestyle."
Willamette Week's John Schrag looks at the 1988 Neo-Nazi hate murder that changed Portland's self-image forever. "A trio of our own young men -- including a Grant High homecoming king, for God's sake -- was accused of standing at the corner of Southeast 31st and Pine and clubbing a man to death, simply because of his skin color," he writes.
Borders Group has named Crispin Porter & Bogusky, Los Angeles, its agency for an estimated $15 million creative and media planning and buying account.
If you think the economy's bad here, drive just across the Mexican border to Nogales, Sonora. Since the current recession started, many of Nogales' maquiladoras (factories) have closed or laid off employees -- making lives for maquila workers even tougher. Tucson Weekly's Kari Redfield talks to the maquiladora workers and finds a world of hurt.
The new tabloid, amNewYork, will target young urban commuters and will be launched early in the fourth quarter, according to Newsday. Distribution will begin in Manhattan and then spread to the other boroughs, with papers given away at subway stations and bus stops as well as health clubs, bars, restaurants and bookstores. Tribune Publishing, which owns the youth-oriented daily Red Eye in Chicago, will partner in New York with newspaper executive Russel Pergament, who developed the original idea for amNewYork.
The radio industry is slowly coming out of the slump that has plagued the medium for most of the first half of the year. According to figures released Monday by the Radio Advertising Bureau, radio advertising rose 3 percent in July, with national continuing to lead the way with a 12 percent gain. Local advertising, which accounts for 80 percent of all radio revenue, was flat for the month.
The Republican-controlled Senate dealt a blow to the Bush Administration today, voting to rescind new Federal Communications Commission rules that would allow large media companies to get even bigger
