"Driven by marketing and delivery costs and pressure from advertisers, many papers have decided certain readers are not worth the expense involved in finding, serving and keeping them," the New York Times reports. As ad buyers have become more cost-conscious and have succeeded to some extent in narrow targeting with online ads, they've expressed less interest in reaching the reader who doesn't match a certain profile. Some major daily papers have responded by curtailing advertising, cold-calling, and offering promotional discounts, while others are cutting back and refining their geographic reach, the Times reports.
"We changed our logo (for the sixth time in our almost 33 years of existence), emphasizing WW rather than Willamette Week," says editor Mark Zusman. The alt-weekly also reduced the paper's height by an inch, changed the typeface, and created a new section "on all matters of living in Portland."
Editor Michael Brodeur is no longer with the company "as part of an editorial restructuring," and will not be immediately replaced, according to a press release. "This wasn't an easy decision," says Jeff Lawrence, Dig founder and president. "I wouldn't be surprised if his byline shows up in the Dig in the future though. He's a great writer and it's already been discussed." As Brodeur moves on, Alfred Wilson joins the company as VP of Business and Marketing. He will oversee all sales operations at the Dig and will also act as Group Publisher for Dig Publishing's custom publishing initiative, which includes Beer Advocate magazine, as well as several as-yet-unnamed in-market publications to be launched in 2008. Wilson previously worked at the Phoenix Media Communications Group in Boston for five years before spending two years in management consulting.
It took us a little more than 40 months, but yesterday, the 25,000th story was posted to AAN's collaborative news site. While we'd love to say the milestone was marked with one of the in-depth investigations our members are so well-known for, alas, the 25,000th story was a recipe for "Drunken Cherries" from Philadelphia Weekly. It's true: it takes all kinds, especially here at AAN, but perhaps it's fitting that the milestone was marked by a food story, considering alt-weeklies' domination of food-writing awards over the past few years. Either way, there's plenty of content on AltWeeklies.com, be it about politics, food, or whatever else you may be into. "I'm not usually big on milestones, but this one is significant to me because it shows the real development of AltWeeklies.com as a deep, valuable resource for readers and for editors," says AAN senior editor Jon Whiten.
- Go to the previous page
- 1
- …
- 505
- 506
- 507
- 508
- 509
- 510
- 511
- …
- 1,273
- Go to the next page
