In a survey of 90 alt-weeklies, The Media Audit found that 25 papers have collectively added more than two million readers via their Web sites, the company announced in an Aug. 22 press release. "It's not just the big weeklies that have made the gains; a lot of the smaller publications (by readership) have achieved significant gains via the Web," says Bob Jordan, president of International Demographics, Inc. a market research firm which publishes The Media Audit. Only 26 of the 90 alternative weeklies covered in the survey failed to gain at least 10,000 new readers through their sites.
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