To get a good cover, all you need is an old keyboard from the computer morgue, a Bible under a mechanic's spotlight, or an associate publisher willing to lie down and play dead. That's how Oklahoma Gazette art director Christopher Street and photographer Shannon Cornman came up with their award-winning cover designs. This is the 30th in a "How I Got That Story" series highlighting the AltWeekly Awards' first-place winners.
The annual awards competition of the International Newspaper Marketing Association is divided into two broad genres: "Use of a Medium In Marketing Newspapers," which rewards creative use of various marketing media, and "Customers and Audiences," which rewards the overall effectiveness of multimedia campaigns. This year, the latter genre includes a new category, "Promotion of the Newspaper As An Advertising Medium," which is open to newspapers, advertising agencies, media buyers, and press associations. The contest deadline is Jan. 24; the awards will be presented at the INMA World Congress, from April 5-7, 2006 in Chicago.
