The annual awards competition of the International Newspaper Marketing Association is divided into two broad genres: "Use of a Medium In Marketing Newspapers," which rewards creative use of various marketing media, and "Customers and Audiences," which rewards the overall effectiveness of multimedia campaigns. This year, the latter genre includes a new category, "Promotion of the Newspaper As An Advertising Medium," which is open to newspapers, advertising agencies, media buyers, and press associations. The contest deadline is Jan. 24; the awards will be presented at the INMA World Congress, from April 5-7, 2006 in Chicago.