Pay-per-click (PPC) advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honor system. But new data coming to light this week reveals that PPC fraud is far more significant than many industry observers would have imagined.
Tele-Publishing Inc. filed suit Sept. 22 in U.S. District Court in Arizona against Andrew B. Sutcliffe and his Tucson-based company, Sutcliffe Associates. Last year Sutcliffe, who was the founding president of TPI, launched a personals service, known as SelectAlternatives, that competes against the service of his former employer. TPI claims that Sutcliffe and five AAN papers that use SelectAlternatives infringed on four patents it owns, which Sutcliffe co-invented when he was TPI's president. The publishing companies that own the five AAN papers are named as co-defendants in the suit. Sutcliffe has issued a response saying that the suit is without merit, and he promises to mount a vigorous defense.
Seattle, Wash., alt-weekly The Stranger has tabbed five creative types for its annual Genius Awards, reports Regina Hackett of the Seattle Post-Intelligencer. The awards, which Stranger editor-in-chief Dan Savage describes as a middle ground between the MacArthur and Publishers Clearinghouse Awards, debuted in 2003. Like last year, each of this year's winners receives a cake frosted with the words "You're a genius!" and a promise of $5,000. A party for the winners will be held Oct. 15 at Western Bridge, a Seattle art space.
San Francisco Latino and Mission District activist groups want a public apology from freelance cartoonist Dan Siegler, reports the San Francisco Examiner. Siegler's "Puni" cartoon in the Sept. 15 edition of SF Weekly is a parody of Mayor Gavin Newsom's "Mission Possible" effort to take back the Mission District's "Miracle Mile." The phony message from the mayor asks, "Who exactly are we taking back the Mission from?" and encourages readers to select "the groups that you want removed from the Mission" from a list of 35. Among the choices are "pregnant tweenage Mexicans," "geriatric tamale sellers," and "white dot-com leftovers."
Amy Fisher, best known as the Long Island teenager who shot her lover's wife in the face, appeared on The Oprah Winfrey Show on Sept. 27 to discuss her new autobiography, If I Knew Then… The book is co-authored by Robbie Woliver, editor-in-chief of AAN member paper Long Island Press, where Fisher is a columnist. During the interview, Oprah asked Fisher what she's learned as a result of her ordeal. "Obviously, it's not nice to shoot people," Fisher replied, laughing. "I'm more self-reflective. I learned to be more compassionate."
Chicago Tribune media critic Steve Johnson weighs in on the Chicago Reader's recent redesign, writing, "Suddenly a publication that looked a little murky and, perhaps, vulnerable, has a new air of vibrancy." Next year, Time Out New York is scheduled to launch its Chicago edition, which will compete directly with the Reader by publishing comprehensive entertainment listings. Reader editor Alison True tells Johnson, however, that the redesign wasn't prompted by Time Out's imminent arrival. "A paper that takes 12 years to redesign doesn't make impulse decisions," she says. (Free registration required.)
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