The Association of Alternative Newsweeklies today announced the speakers and events for our two staff training conferences. AAN West will be held Jan. 27-28, 2006 in San Francisco, and AAN East will be held Feb. 17-18, 2006 in Washington, D.C. Registration materials will be mailed to AAN’s primary contact person at each member newspaper for distribution. They should arrive the week following Thanksgiving. The early registration deadlines are December 30, 2005 for AAN West and Tuesday, January 17, 2006 for AAN East.
As a special bonus, the first 25 registrants in Design and Production for each conference will receive a CD-Rom titled “Prepress for Adobe Photoshop.” The eight-hour video, authored by Taz Talley, is from the lynda.com training library.
A brief summary of the daytime programming for the conventions is listed below. In addition, the San Francisco Bay Guardian is hosting free drinks on the closing night of AAN West.
For complete descriptions of the sessions, speaker bios, registration form PDFs and other information, visit the Web sites for AAN West and AAN East.
Classified Advertising:
- Fast Focus on Sales Skills
AAN West Moderator: Penelope Huston-Baer
AAN East Moderator: Robby Robbins - Fast Focus on Advertising Categories
AAN West Moderator: Sarah Billingsley, Sacramento News & Review
AAN East Moderator TBD- Maximize Telephone Prospecting and Sales Skills
Presenter: Randy Shoults, ProMax Training & Consulting- Why Sell Online Advertising?(concurrent with Retail)
Presenters: Beth Williams and Margaret Maat, Forward Focus - Maximize Telephone Prospecting and Sales Skills
Design and Production:
- DSI: Design Scene Interactive
AAN West Moderator: Ellen Meany, Isthmus
AAN East Moderators: Joe Mac Leod and Athena Towery, Baltimore City Paper - Designing an Efficient Workflow
AAN West Moderator: Ellen Meany, Isthmus
AAN East Moderators: Liz Holm, Independent Weekly and Mike Kalyan, Washington City Paper - AAN West Only: Photoshop Digital Darkroom Techniques
Presenter: Michael Ninness, Executive Director, lynda.com - AAN West Only: Getting the Most Out of Illustrator
Presenter: David Karlins - AAN East Only: Breaking Through With Photoshop and Illustrator
Presenter: Conrad Chavez
Editorial:
- Lessons Learned From a Pulitzer-Winning Investigation
Moderator: Patricia Calhoun, Westword
Panelists: Mark Zusman and Nigel Jaquiss, Willamette Week - Better Watchdog Workshop: Getting Better Stories on the Beat With Documents, Data, and Sources
Presenter: Investigative Reporters and Editors, Inc. - Spectacular Arts Writing
Presenter: Bill Wyman, National Public Radio - The Lowdown on High Concept in Arts Coverage
Presenter: Caryn Brooks, asap - 20 Nuts-and-Bolts Reporting Tips
Presenter: Willy Stern - Stalking the Killer Stat and the Killer Quote
Moderator: Mark Zusman, Willamette Week - AAN West Only: From Subject to Story
- AAN East Only: Breaking A Monopoly: The Newsday Circulation Scandal
Presenters: Edith Updike and Christopher Twarowski, Long Island Press
Retail Advertising
- Fast Focus on Sales Skills
Moderator: Carol Flagg, Austin Chronicle - Fast Focus on Advertising Categories
AAN West Moderator: Jody Colley, San Francisco Bay Guardian
AAN East Moderator: Jennifer Marsh, Baltimore City Paper - Create New Sales Opportunities with NTR (Non-Traditional Revenue)
Presenter: Stacey Lindsay, Swivel Marketing - Why Sell Online Advertising? (concurrent with Classified)
Presenters: Beth Williams and Margaret Maat, Forward Focus
