Programming Announced for AAN East and AAN West

The Association of Alternative Newsweeklies today announced the speakers and events for our two staff training conferences. AAN West will be held Jan. 27-28, 2006 in San Francisco, and AAN East will be held Feb. 17-18, 2006 in Washington, D.C. Registration materials will be mailed to AAN’s primary contact person at each member newspaper for distribution. They should arrive the week following Thanksgiving. The early registration deadlines are December 30, 2005 for AAN West and Tuesday, January 17, 2006 for AAN East.

As a special bonus, the first 25 registrants in Design and Production for each conference will receive a CD-Rom titled “Prepress for Adobe Photoshop.” The eight-hour video, authored by Taz Talley, is from the training library.

A brief summary of the daytime programming for the conventions is listed below. In addition, the San Francisco Bay Guardian is hosting free drinks on the closing night of AAN West.

For complete descriptions of the sessions, speaker bios, registration form PDFs and other information, visit the Web sites for AAN West and AAN East.

Classified Advertising:
  • Fast Focus on Sales Skills
    AAN West Moderator: Penelope Huston-Baer
    AAN East Moderator: Robby Robbins
  • Fast Focus on Advertising Categories
    AAN West Moderator: Sarah Billingsley, Sacramento News & Review
    AAN East Moderator TBD
  • Maximize Telephone Prospecting and Sales Skills
    Presenter: Randy Shoults, ProMax Training & Consulting
  • Why Sell Online Advertising?(concurrent with Retail)
    Presenters: Beth Williams and Margaret Maat, Forward Focus
Design and Production:

  • DSI: Design Scene Interactive
    AAN West Moderator: Ellen Meany, Isthmus
    AAN East Moderators: Joe Mac Leod and Athena Towery, Baltimore City Paper
  • Designing an Efficient Workflow
    AAN West Moderator: Ellen Meany, Isthmus
    AAN East Moderators: Liz Holm, Independent Weekly and Mike Kalyan, Washington City Paper
  • AAN West Only: Photoshop Digital Darkroom Techniques
    Presenter: Michael Ninness, Executive Director,
  • AAN West Only: Getting the Most Out of Illustrator
    Presenter: David Karlins
  • AAN East Only: Breaking Through With Photoshop and Illustrator
    Presenter: Conrad Chavez

  • Lessons Learned From a Pulitzer-Winning Investigation
    Moderator: Patricia Calhoun, Westword
    Panelists: Mark Zusman and Nigel Jaquiss, Willamette Week
  • Better Watchdog Workshop: Getting Better Stories on the Beat With Documents, Data, and Sources
    Presenter: Investigative Reporters and Editors, Inc.
  • Spectacular Arts Writing
    Presenter: Bill Wyman, National Public Radio
  • The Lowdown on High Concept in Arts Coverage
    Presenter: Caryn Brooks, asap
  • 20 Nuts-and-Bolts Reporting Tips
    Presenter: Willy Stern
  • Stalking the Killer Stat and the Killer Quote
    Moderator: Mark Zusman, Willamette Week
  • AAN West Only: From Subject to Story
  • AAN East Only: Breaking A Monopoly: The Newsday Circulation Scandal
    Presenters: Edith Updike and Christopher Twarowski, Long Island Press

Retail Advertising

  • Fast Focus on Sales Skills
    Moderator: Carol Flagg, Austin Chronicle
  • Fast Focus on Advertising Categories
    AAN West Moderator: Jody Colley, San Francisco Bay Guardian
    AAN East Moderator: Jennifer Marsh, Baltimore City Paper
  • Create New Sales Opportunities with NTR (Non-Traditional Revenue)
    Presenter: Stacey Lindsay, Swivel Marketing
  • Why Sell Online Advertising? (concurrent with Classified)
    Presenters: Beth Williams and Margaret Maat, Forward Focus