The satirical weekly will start circulating a free print edition in Minneapolis and St. Paul, Minnesota, on Sept. 2. In addition to carrying stories published on its Web site, The Onion will print local reviews and calendar listings, the same type of content for which City Pages, an AAN member in the same market, is known. The Onion president Sean Mills claims that readers of the humor paper are significantly younger than readers of alternative weeklies. According to the Star Tribune, The Onion is looking next to start papers in San Francisco, Boston and Austin, Texas.
Patrick Best, a former ad salesman at Creative Loafing Atlanta, will launch The Sunday Paper next month, the Atlanta Journal-Constitution reports. He hopes to reach affluent 25- to 44-year-olds tired of what he perceives as some alternative weeklies' left-leaning and pessimistic slant. "Being an American and living in the United States is a good thing," he says. "We will not be constantly, ad nauseam, critiquing it to the point people don't feel good about it." Fifty-thousand copies of the paper will be distributed each Saturday in the city's high-rent ZIP codes and northern suburbs.
Jeremy Voas, editor of Detroit's Metro Times since October 2001, was fired last week, reports the Detroit News. He contends the dismissal was prompted by his disagreement with publisher Lisa Rudy over the paper's mission in general and its emphasis on special sections in particular. "I thought if the paper wanted to do more of that kind of thing they needed to hire a special staff to do more promotional issues," he says. Curt Guyette, news editor at the Metro Times, says Voas' departure will be addressed in Wednesday's issue.
Following the latest faulty circulation report, this time from The Dallas Morning News, the Audit Bureau of Circulations is anticipating that more papers will follow suit. "Do we expect more to come forward?" asks Martha Dittmar, spokesperson for ABC. "Yes."
The 2004 edition of annual media industry statistics reveals that the relationship between the time consumers spend with media and the amount of money Madison Avenue invests in those media is growing is growing increasingly exaggerated in favor of the oldest media. Print media outlets generate a far greater yield of advertising dollar relative to their share of consumer time, according to a MediaDailyNews analysis of the data from the 2004 edition of Veronis Suhler Stevenson's annual Communications Industry Forecast & Report. Conversely, the analysis shows radio to be the most undervalued ad medium relative to consumer usage.
Analysts say spending on online adverts is set to slow, casting doubt over Google's prospects as it gears up for its stock market launch. Online ad sales will grow by just 11% in 2009, down from 65% in 2003, according to Jupiter Research.
More than any other company, Google has built itself into an Internet powerhouse with the help of tens of thousands of advertisers like Singer. About 95 percent of Google's $962 million in sales in 2003 came from advertising, and it has been the key driver behind the Mountain View company's phenomenal growth over the past three years.
Richard Goldstein, an executive editor who joined The Voice in 1966, was laid off last Monday in an ongoing restructuring that has seen the departure of at least a half-dozen editorial staffers, reports The New York Times. (Goldstein says he was fired, not laid off.) Publisher Judy Miszner tells the Times that advertising "could be better," and that the layoffs are an "ongoing thing relative to the changing environment and changes in how our audience is looking for information." Editor-in-chief Donald Forst says the restructuring is "tied into our efforts going from a weekly product to, with the Web, daily journalism electronically, in which we're putting stuff up on a daily basis, sometimes on an hourly basis."
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