There comes a point in every party girl's life when she has to stop drinking and start getting serious. Fortunately for Maui Time Weekly's Samantha Campos, that point wasn't in San Antonio, at least not during AAN's annual convention. Mingling with editors, publishers and other journalistic riff-raff, she found that "they tend to let it all out after the free booze and appetizers kick in."
They need to make a living but can't afford to let the conformity demanded by some day jobs sap their creative spirit. Independent Weekly's Leslie Land, Tucson Weekly's Marc Desilets and others explain the migration of musicians to the classified sales departments of alternative newsweeklies. What's the appeal? Good pay, good vibes -- altogether a decent daylight gig for a breed that Cincinnati CityBeat's Chuck Davis has dubbed "rawker-ad-hawkers."
"No one knows what Nashville Scene publisher Albie Del Favero's announced resignation will mean for the city's alternative newsweekly," the Scene's Matt Pulle reports, "and that's as much a testament to the man as it is to the hazards of chain ownership." In 1999, Scene co-founders Del Favero and Bruce Dobie entered a complex business agreement that resulted in the formation of Village Voice Media, which owns a half-dozen alternative weeklies around the country. The Scene's next publisher will be named by the publishing group's CEO in New York, David Schneiderman.
Online advertising spending is expected to nearly double by 2009 to $16.1 billion and represent a much higher proportion of marketers' total budgets in that time, JupiterResearch said on Tuesday. Internet advertising will grow 27 percent this year to $8.4 billion, with double-digit growth for both paid search listings and display ads like banners, Jupiter said in a report. Jupiter is a division of Jupitermedia Corp (JUPM.O).
The new entertainment weekly the Milwaukee Journal Sentinel plans to launch this fall could attract advertisers who prefer to stay away from the edgy, controversial content found in The Shepherd Express (an AAN member) or the Onion. That's what Karen Stoneman, media director for a Milwaukee ad firm, told The Business Journal. But AAN Executive Director Richard Karpel predicts that the new breed of tabloids will drown in their own fluff because they lack the "idiosyncrasies and oddball charm" of true alternative weeklies.
The alt-weekly rolled out an alternative to the Democratic National Convention Wednesday night with a progressive multimedia art and political event called The Sideshow. The paper's convention coverage includes tongue-in-cheek interviews with stars of The Daily Show, which is taping all week in Boston. Dig editor Joe Keohane is quoted in TIME Magazine saying he doesn't think John Kerry ever mastered the political dialect of Boston, a city that likes talkers.
Younger men are downloading, gaming, and IM-ing constantly, consuming a more divergent media menu just as many marketers suspect. And while traditional media like good, old-fashioned TV still has a prominent place in their lives, the younger the men are, the stronger their bonds are with digital media. These were just a few of several interesting findings from a new spate of consumer media research released Monday by media shop Carat in conjunction with laddie magazine Maxim.
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