At a recent American Press Institute seminar on "MediaPreneurship," Don Farley, publisher of Baltimore City Paper, and Brad Moore, general manager of the commuter daily RedEye, shared their insights on creating a successful "alternative" print product. (A summary is posted on API's Web site.) Among other things, Farley suggests that it is more important to hire passionate employees than experienced employees, and that change should be viewed as opportunity. Most tellingly, Farley says that "if you have to try to be edgy, you're not edgy"; meanwhile, Moore recounts how prior to the launch of RedEye, staffers identified words they "wanted people to identify with [the] new product, including 'savvy,' 'edgy,' and 'engaged.'"
Amy Alkon isn't shy about expressing her opinion, as anyone who reads her syndicated column "The Advice Goddess" knows. In a July 13 blog post, Alkon offered her thoughts on a cancer-stricken teenager who was fighting a legal battle to take herbal treatment in lieu of chemotherapy. She was upset at the boy's "idiot parents" for backing him. Forrest MacGregor, the teenager's uncle, read her post and retaliated by purchasing the domain names AmyAlkon.net, AmyAlkon.biz, AmyAlkon.info, AmyAlkon.org, and AmyAlkon.us. The Advice Goddess posted an e-mail she received from MacGregor on her blog, and offered him the following bit of guidance: "Do I really seem like a good person to fuck with? Hmmm, real genius there, Forrest. Forrest, so I'm a big meanie. Don't you have a life or anything? Don't you have anything better to do?"
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