Nearly two dozen media outlets in and around Madison, Wisc., are taking part in "Madison RX: Our Ailing Health Care System," the first series to come out of the new collaborative journalism project All Together Now, Bill Lueders reports. The project was launched as a way for local media to work together to tackle big issues. "We could achieve collectively more than any of our outlets could individually," Lueders writes. "And we could demonstrate our ability to advance a common purpose, with each outlet doing what it does best." The project, which got a shout-out in CJR earlier this year, "could serve as a model for journalists across the nation," Lueders reports. "As news staffs shrink, cooperation becomes imperative," he writes. "The Madison model is an ambitious attempt to make this work on a community-wide basis."
After a week off, AAN's "How I Got That Story" live chat series returns this Friday, Oct. 23, at 3 pm EDT. Patrick Michels will join us to discuss his award-winning Texas Observer feature "Private Trauma," which tells the story of a former KBR contractor struggling with PTSD after working for the company in Iraq. Michels will be joined by Jake Bernstein, who was his editor for the story, and the chat will be moderated by North Coast Journal editor Hank Sims.
A new report from the online ad network Chitika says that, among clients in its network, news websites get the most referral traffic from Twitter, outpacing movies, tech and medical (and tying the all-encompassing "Other" category). "Given Twitter's unique ability to bring information instantly to large numbers of people, it's not surprising that news leads the way," Chitika notes. "Twitter's instantaneous and collaborative nature has made it out to be the bleeding edge of all news."
In this week's Santa Cruz Weekly, Stephen Kessler goes back 20 years in time to revisit the Loma Prieta earthquake, which destroyed downtown Santa Cruz -- and ended his alt-weekly, the Santa Cruz Sun. After surveying the quake's damage to not only his home but the city's downtown core (home to so many of the Sun's advertisers), Kessler "broke the news to the staff that we would put out one last issue and call it quits." That staff included sales manager Bradley Zeve, who went on to start the Monterey County Weekly, and many writers who would later contribute to Metro Santa Cruz (now Santa Cruz Weekly). Kessler says that final issue was the paper's best ever -- "a true-to-life account of the city's most apocalyptic event since the 1955 flood."
That's what the Yale Daily News finds in a report on how three local news organizations are faring in the downturn. While the Advocate's "circulation is steady," as managing editor John Stoehr points out, publisher Joshua Mamis admits that the paper's page count has decreased. Mamis also notes that although the paper has lost some national advertisers, many local advertisers have remained loyal.
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